If the unprecedented period has allowed us to reconsider the idea of hyper-growth in favour of building a sustainable, viable and recession-proof business, it will need a number of swift adjustments from entrepreneurs.

  • What strategies should be put in place to enable the business to continue to grow with fewer resources than before?
  • How to motivate teams that have already undergone financial efforts or staff cuts to continue their efforts for the company?

Join Amali de Alwis from Microsoft for Startups UK and Caroline Egan, mentor and coach on building effective channels to market.

With a clear understanding of how companies react, you’ll be in a better position to make strategic decisions that not only help your company stay afloat but put it in a position to thrive once the crisis is over.

  • How to adapt quickly and focus on winning strategies
  • What are the smart decisions a company must take to survive the crisis?
  • How to prepare and engage a team in a new sales cycle
  • Adapting the go-to-market strategy: business development and channel tactics, where to start?
  • How to prepare the post-crisis period?

When: Thursday 7th of May on Zoom 📹

How: upon FREE registration


Amali de Alwis is Managing Director of Microsoft for Startups UK, which supports the best tech startups that grow with Microsoft support. Prior to this she was CEO of Code First: Girls – a multi award-winning training company focused on increasing diversity in tech.

Outside of the day job, Amali is a Board member at Ada National College for Digital Skills, on the D&I Board at the Institute of Coding, and Advisory Board member at the Founders Academy, and was a founding member at Tech Talent Charter. She was awarded an MBE in 2019 in the New Year’s Honours list for Services to Diversity and Training in the Tech Industry.


Founder and CEO of Inspiren, Caroline Egan is a mentor and coach on building effective channels to market in the B2B technology sector. With over 25 years’ experience in building international channels to market across early stage high growth companies and also larger technology vendors, Caroline acts as a mentor in many organisations that see the potential and necessity of developing effective partnership strategies and channel models to accelerate access to market and also scale in a profitable and sustainable way. Caroline is often used as a thought leader and industry speaker and has a reputation for being able to see the strategic value and opportunity of building an effective channel as part of an overall go to market plan but also balancing that with the practicalities and detailed execution that it can take. Consequently, in the last 10 years, Caroline has coached and supported over 200 start-up and scale-up organisations by acting as a mentor within Accelerators, VC’s and International Development Agencies.

How to register to this event:

  • Step 1: Register or Log In 50intech.com (it’s a FREE women in tech community)
  • Step 2: Go to Get Inspired to find the event page and book your seat
  • Step 3: Enjoy the community, find a match, more inspiration and start a discussion!