A worldwide competition to select

the Top 2 Women-Led Startups

building the future of Finance

FR >
FR >

Why apply?

In a fast-changing and impact-driven financial ecosystem, Société Générale and 50inTech stand by women entrepreneurs committed to building the future of Finance.

As a Laureate, you will benefit from resources and tools to develop, demonstrate and evaluate your products and solutions in a live business environnement.

6 months Incubation

Media Exposure


Hosting of your team within a Société Générale business line including access to experts, supporting you in developing and testing your solution.

Be exposed alongside Société Générale at one of the events organised by their partners and get in touch with the French FinTech ecosystem.

Pitch in front of an executive senior woman from the Société Générale Group and access mentoring hours.

Purpose of the challenge

The Female FinTech for Good Challenge helps to build the future of Finance by supporting female founders that are innovating in this sector.

  1. Accelerate the transition to a greener economy with women-led startups building sustainable solutions
  2. Enrich the banking experiences with social impact and corporate social responsibility (CSR) approaches.

What we are looking for

CSR approaches to common banking themes such as real estate, savings, credit, innovative and/or responsible payment, investment and financing solutions.

Green IT, CSR diagnostics, evaluation or management of the carbon loan or any other solution with a high impact for Société Générale’s clients and society.

The ideal would be possible synergies with one or more French Retail Banking businesses.




Applications open



Applications close



Finalists announced

Incubation start



Selection Criteria

  • Are the services operable in the French market?
  • Is the startup part of a new market trend?



  • Good dimension of promise vs. proposed service
  • Viability of implementing the solution/the project’s potential

Green or social impact


  • Supporting the transition to a greener economy and/or innovating in impact fintech
  • Presence of a demonstrator or app
  • Relevance, originality and innovative dimension compared to existing alternatives

Organisers & Partners