Understand how LinkedIn's algorithm works is key when searching for a new position. Tips to publish good posts on LinkedIn and get the best of Linkedin to find your next job opportunity: here’s what you can post to be seen
When you're job searching, LinkedIn can be a valuable tool. Many employers use LinkedIn to find potential candidates, which is why it’s important to consider a few things when you're job hunting there. Of course, you should’ve polished your profile and also understood how LinkedIn's algorithm works. But it is also especially essential that you publish good posts on LinkedIn. In this article we want to talk about exactly that and give you some really useful tips.
When you're thinking about what you can best write to get yourself noticed on LinkedIn, it helps to think about it from other people's perspectives.
That means you should ask yourself what recruiters (and also other users) would find interesting if they were looking for someone like you. We will get back to this point in a minute. But what you should do first and foremost: On LinkedIn, there's a feature that lets you show recruiters that you're open to work. The good thing is that it is not visible to other users of the network, which means that you don't have to worry about this feature if you just (still) have a job but you want to change it.
Tap your profile picture > View Profile. Tap the Open to button in your introduction card (at the top of your profile). Provide the requested information in the screen that appears. You can choose whether all LinkedIn members or only recruiters can see that you're open to job opportunities.
After you have done that, it is of course important that you have polished up your profile.
But back to the point before. If you are on LinkedIn yourself: which posts do you yourself find interesting?
Because there is a wide variety of posts:
What all these posts have in common is that they should be about your topic.
For example, they can show that you are a professional in your field. You can give your readers new insights, for example, because you have the expertise.
Of course, you can also set up an auto-post feature by using RSS. This can be absolutely useful for you if you post regularly. LinkedIn themselves have described in this post how to connect RSS and LinkedIn.
In the long run, this can make them perceive you as someone worth following. Simply because people can learn from you. And it shows recruiters that there's someone who knows their business. And then if you've invisibly marked as open for work – perfect.
But your posts don't necessarily have to show you're a professional. They can also show that you're just starting out and learning a lot right now. Just show your enthusiasm! Show that you're on fire for your topic!
This is a really good signal for any good recruiter. Because it shows that you're not just looking for a job because you want to pay your bills. (Sure, that's kind of the point, too). But recruiters look through the lens of an employer. And employers want employees whose motivation goes beyond money.
Therefore, out with the exciting contributions. If you know a lot about your own subject, it can show up in all your daily life.
For example, let's say you're in Customer Success and standing in the supermarket. You need help with an item, but no one comes to help. Just go to LinkedIn and write about how you could improve this situation for the supermarket with just the right tech tools!
Or imagine you’ve had a really positive experience in the support of an online shop that was just absolutely solution-oriented and fast? Write about it and then tag the shop on LinkedIn! You'll see that they might also respond to your post and be grateful for it. This way, you'll manage to build a nice dialogue that might even bring up job opportunities.
Another example? Just combine hobby and profession. For example, you can look for creative apps that seem exciting to you. And then you look at this app from different points of view and write a review about it on LinkedIn. That easy.
Work relationships are sometimes a bit like dating. Try to make sure to not look desperate.
Because, there are a few different ways to appear desperate on LinkedIn. One is by sending too many messages or connection requests, for example. If you're constantly messaging people or connecting with anyone and everyone, it will come across as desperate and needy and that will make people feel uncomfortable.
Also, try to not frequently change your profile photo or job title. If your profile is in a state of flux, it will make you look like you're not stable or secure in who you are. Employers are looking for candidates who are confident and self-assured, so it's important to project that image on your LinkedIn profile.
Also, beware of using too many keywords or marketing buzzwords in your profile. This can make you seem like you're trying too hard to sell yourself, and employers will see right through it.
Just be yourself, be honest, and let your qualifications speak for themselves. if you do that, you're sure to land the job you want in no time. So just do your thing on LinkedIn. Be interesting, be visible and be active. Then you will either find something yourself super fast or you will be found.
LinkedIn can provide you with great job opportunities directly in your inbox if you tune your profile a bit. Find out how you can make use the network to get even more out of it for your career.